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  • Margarida Baptista

5 Tips to Improve your Customer Engagement Online



In today's busy world, engaging customers on social media can be a challenge, your followers are always on-the-go and constantly exposed to huge amounts of content, which makes getting their attention and engagement difficult, but not impossible.

We leave you below 5 tips in how improve you customer engagement:

1. Know where your audience is talking about you

Are you working on Facebook, but your main audience is on Instagram?

Make sure to answer every single question a customer asks regarding your brand in every social media platform that you have.

Replying to your audience on a regular basis is the key to maintaining a positive brand image. After all, social media is a public channel where your existing and potential customers can see your activity and use it to evaluate your brand.

2. Engage with your customers regularly

A fast response matters to customers, it shows that you care about them and what they have to say. Your brand should interact with their followers on a regular daily basis, saying thank you, and answer questions as they come in no matter how small. You can also take your customers content like when they share a positive social media post about your business and share it on your own social media, follow customers on social media to build relationships. It’s like following a friend and they will follow you back.

3. Analyze how customers respond to your content

After you launch any marketing content, it's important to monitor how customers feel about it, ideally by using social media sentiment analysis. Sentiment analysis enables you to figure out what content your customers are into so that you're able to create more content that they truly enjoy. This insight can help create tailored content that sparks engagement, generate positive feedback, and improve customer relationships.

4. Make your content more accessible

One way to improve customer engagement on social media is making things accessible to people with disabilities.

Use thoughtful image descriptions when posting on social media. The description will also make the entire experience better for all of your customers.

5. Show the Human Side of Your Business

No matter what kind of company you are, you can engage with customers by simply being human. Some companies do this by talk to their social media audience in a very personal way. Other way to make your brand’s social platforms more human is to post relatable content that talks about common challenges, pain points, or experiences. It's also a good idea to express emotions, with humor being the most effective.

By learning about your audience, replying to their messages, and showing your brand personality, you can successfully establish a connection with your audience and encourage them to interact with your brand.

Let us know if you have any questions about engaging to your audience!


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