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Social Media Image Sizes of 2019!

The images dimensions don´t fit on your business social media?

Using the right type and sizes for your content images can improve their awareness in terms of visuals and reach to your audience. There are three types of visuals you can share on social media: vertical, rectangular, and square.


A format that grew popular once smartphones became widespread because people naturally keep their smartphones in a vertical position, the need for vertical content has been increasing, which caused platforms like Instagram, Snapchat, and Facebook to introduce the format, first through Stories and later through vertical videos.

Based on the official recommendations from Instagram, the Stories format dimensions are 1080 by 1920 pixels.

Here's a quick rundown of the recommended social media image sizes for vertical content across platforms:

  • Pinterest: 600 x 900 pixels

  • Instagram Stories: 1080 x 1920 pixels

  • IGtv: 1080 x 1920 pixels

  • Snapchat: 1080 x 1920 px

  • Facebook Stories: 1080 x 1920 px


The horizontal format is the most traditional format for visuals popularized by television and, eventually, by video sharing platforms such as YouTube. Due to the increasing number of people browsing any content on vertical-friendly mobile devices, the horizontal format lost popularity. Still, there's quite a lot of places across social media where horizontal content is a must - and that's why you need to know how to use it. Horizontal content is essential when setting up your social media pages and profiles, and especially header images on platforms such as Facebook, Linkedin and Youtube.

Here's a quick rundown of the recommended social media image sizes for vertical content across platforms:

  • Facebook cover image: 820px x 312px

  • Facebook profile image: 180px x 180px

  • Facebook shared post image: 1200px x 630px

  • Facebook shared link preview: 1200px x 628px

  • Facebook event image: 1920px x 1080px

  • Twitter header image: 1500px x 500px

  • Twitter In-stream image: 440px x 220px

  • Pinterest board cover image: 222px x 150px

  • LinkedIn banner image: 1584px x 396px

  • LinkedIn cover image: 1536px x 768px

  • LinkedIn company page banner image: 646px x 220px

  • YouTube channel cover image: 2560px x 1440px

  • Youtube video thumbnail: 1280px x 720px


Square images are popular with digital marketing because they are properly displayed and easy-to-read both on desktop and mobile. In addition, all social media profile images are square.

Square visuals are essential if you want to build your presence on Instagram, where square is a default image format. Based on our experience in social media, the square format optimal dimensions are 1080 by 1080 pixels.

If you have any doubts or questions about what format and dimension you should use on your content let us know, we will gladly help you!

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